Concept map: Cluster validation and actionability
Prerequisites (two levels) and direct dependents of Cluster validation and actionability. Show everything
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Taught and used in
Insights 5
- Test whether clusters survive resampling before naming them
- Do not use the silhouette score to choose between centroid and density-based clustering
- Validate segments on outcomes they were not built from before calling them personas
- Choose the number of clusters from the action you can take and a stability check, not from inertia
- Do not treat a t-SNE or UMAP picture of embeddings as evidence of separation
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