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S31 · stakeholder simulation

Readout memo for a fare-rules assistant pilot

People, data and outputs in this scenario are simulated. Each stage is recorded when you commit; the reveal comes after.

  • 4stages
  • 35 minabout
  • 0stages committed

The brief

The synthetic airline's customer care team piloted a retrieval-based assistant that answers fare-rules chat questions (baggage, seats and boarding, change and refund fees). All figures below are simulated for this exercise, and so is the head of customer care.

  • Design: 8,000 chat sessions over four weeks, assigned at random to the assistant (4,000) or the existing FAQ bot (4,000).
  • Primary metric: contained = no human agent contact within 48 hours. Assistant 66.5% (2,660 of 4,000), FAQ bot 61.0% (2,440 of 4,000). Difference +5.5 points, 95% interval +3.4 to +7.6.
  • Answer audit (not part of the primary metric): care specialists checked 300 assistant answers and 300 FAQ-bot answers, 100 per topic in each arm, against the current fare rules. An answer is wrong if it contradicts the rules.
Topic (share of sessions)Assistant wrongFAQ bot wrong
Baggage (40%)2 of 1004 of 100
Seats and boarding (30%)3 of 1003 of 100
Change and refund fees (30%)16 of 1005 of 100
All audited21 of 300 (7.0%)12 of 300 (4.0%)

The head of customer care wants one slide and one page: "Do we roll this out to all chat traffic?"

Stage 1 of 4

The slide title is the sentence the head of customer care will repeat to colleagues.

Which slide title do you choose?

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