S08 · business case simulation

Add a third daily frequency on IST-LHR?

People, data and outputs in this scenario are simulated. Each stage is recorded when you commit; the reveal comes after.

5stages
35 minabout
0stages committed

The brief

The synthetic airline's director of network planning (simulated) writes: "IST-LHR is our best route. The load factor is 84% and the flights are full all the time. Approve a third daily frequency for next summer."

Route facts come from flight_day in the course database (synthetic): IST-LHR, 2024, two daily flights (ZX114 and ZX115) with 180 seats each, 732 flight-days. Costs and the turn-away study below are hypothetical or simulated.

Stage 1 of 5

The planning team will answer up to three questions before releasing numbers.

Which three questions do you ask? Select the ones you would ask.

When you say "full", do you mean seats flown, seats sold at departure, or the share of days that sell out?How much demand is turned away on sold-out days, and how much would a third flight add rather than move from the two existing flights?What does one more daily departure cost, and what does it need to earn to pay back?Which forecasting model, gradient boosting or ARIMA, should we use to predict IST-LHR demand for the third flight next summer?What load factor do competing carriers report on London routes, so that we can benchmark our own 84% against theirs?