S08 · business case simulation

IST-ADB is down 5%: cut fares 10%?

People, data and outputs in this scenario are simulated. Each stage is recorded when you commit; the reveal comes after.

5stages
35 minabout
0stages committed

The brief

The Chief Commercial Officer of the synthetic airline (simulated person and opinion) writes in July 2024: "IST-ADB passengers are down about 5% since March. Cut fares 10% from next week to win them back." The numbers in this scenario come from flight_day in the course database (synthetic), March-June unless stated; the people are simulated.

Stage 1 of 5

You can ask four questions before the data pull.

Which questions do you ask? Select all that apply.

Down compared with what - the same months last year, and other routes over the same period?What changed in the market on this route since March (competitor capacity, competitor fares)?Did our own fares or fare mix change on this route?Is the goal passengers, revenue or market share?Which deep learning model would forecast next year's passengers?