S10 · stats trap simulation
A loyalty campaign readout with three statistical traps
People, data and outputs in this scenario are simulated. Each stage is recorded when you commit; the reveal comes after.
- 5stages
- 35 minabout
- 0stages committed
The brief
The synthetic airline's loyalty team sent a fare-promotion email in Q2. A marketing analyst (simulated) presents a three-slide readout. Members are in two tiers, Gold and Basic. All numbers are simulated.
Stage 1 of 5
Slide 1: "Campaign recipients booked at 17.0% in the quarter vs 8.6% for non-recipients (10,000 members each). The campaign nearly doubled bookings."
What do you ask first?