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ML Academy

Communication

Interview question

  • midlevel
  • 8 minsuggested time
  • 2Data analyst, Data scientist

A marketing director expected a new email campaign to lift bookings. Your test result: +0.8% with a 95% confidence interval of -1.5% to +3.1%. How do you communicate this result?

Tests: Communicating null or inconclusive results honestly and usefully: what was learned, what was ruled out, and what decision follows.

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