Business judgment

Interview question

seniorlevel
20 minsuggested time
2Data analyst, Data scientist

The chief commercial officer asks: "Should we launch a cheaper basic fare without a checked bag on our domestic routes?" You have 20 minutes. How do you structure your answer?

Tests: Handling an ambiguous business case: clarifying questions, defining success and hypotheses, identifying the main risks (cannibalisation), requesting staged data, and giving a provisional recommendation with how to de-risk it.

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