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ML Academy

Statistics, experimentation, causal reasoning · insight-0030

Read "X Granger-causes Y" as "X helps forecast Y", never as "changing X changes Y"

Evidence type
documented fact
Difficulty
medium
Roles
Data scientist, Data analyst
Industries
aviation, finance, energy

Summary: situation, action, reason, boundary

  1. Situation

    A report claims competitor fares Granger-cause your bookings and proposes reacting to every competitor change.

  2. Action

    Use Granger tests for forecasting feature selection, and state them as predictive. For causal claims, name the intervention, the confounders and a design (experiment, quasi-experiment) that addresses them.

  3. Reason

    The Granger definition asks whether past X improves prediction of Y given past Y; it says nothing about what happens under intervention.

  4. Boundary

    Macro indicators, marketing spend and sales, sensor series and competitor monitoring.

Symptom or risk

Predictive precedence is mistaken for a causal lever; a common driver such as a holiday announcement can move both series with different lags.

Exceptions

Under strong, explicit assumptions (no unobserved common causes, correct lag structure), Granger results can support a causal argument, but the assumptions carry the weight.

Trade-offs

Predictive features are still valuable; just do not price decisions on them.

Pitfalls

Testing many lags and series pairs and reporting only the significant direction.

Lessons and concepts

Claims and their sources