Introduced on day 8
Insight-led title
A chart or slide title that states the finding with direction, size and scope, instead of naming the axes.
In detail
Example: "From March 2024, bookings fell 5.6% on the three routes where competitors added seats and rose 3.8% on the rest" instead of "Bookings by month". Because it is a claim, it must be no stronger than the evidence and should sit next to its main limit.